In a new departure for the UEFA Champions League Trophy Tour presented
by Heineken, the 2012 edition will visit three continents in a month:
America, Africa and Asia.
Football
fans from three different continents will have the chance to see the
world-famous UEFA Champions League trophy for themselves when it goes on
tour this March and April.
The 2012 UEFA Champions League Trophy
Tour – which is being presented for the sixth successive year by
Heineken, a UEFA Champions League partner – and will give fans in Latin
America, Africa and Asia the opportunity to see up close the famous
silverware.
The first destination for this year's trophy tour is
Mexico – the capital, Mexico City, followed by Guadalajara. The
travellling roadshow will then start its African journey, passing from
the capital of Tanzania, Dar es Salaam, to Mombasa and Nairobi in Kenya.
Finally, the tour will make Shanghai, China, its last stopover less
than a month later.
Three internationally renowned football greats
will accompany the exhibition, acting as UEFA ambassadors – two-time
UEFA Champions League winner Christian Karembeu in Mexico, former
Chelsea FC defender Celestine Babayaro in Kenya, and 1995 European
champion Ronald de Boer in China.
In addition, Heineken are also
bringing two big-name ambassadors, both notable ex-Dutch
internationals – Edwin van der Sar in Mexico, and Ruud Gullit in Kenya
and China.
The trophy has become a global sporting icon,
representing the excellence of the UEFA Champions League. For the
world's greatest players at club level, it also symbolises the ultimate
achievement in European football.
The full schedule of the 2012 UEFA Champions League Trophy Tour presented by Heineken is:
• Mexico – Mexico City & Guadalajara – 9–18 March
• Tanzania – Dar es Salaam – 24–27 March
• Kenya – Nairobi & Mombasa – 28–31 March
• China – Shanghai – 6–15 April
David
Taylor, CEO of UEFA Events SA, said: "The UEFA Champions League has a
long and distinguished heritage and is the pinnacle of European club
football. The trophy tour really demonstrates the true global reach and
appeal of the UEFA Champions League. We are delighted that together with
Heineken we can reward the passion and dedication of football fans
around the world by taking the trophy to them."
Hans Erik Tuijt,
Heineken's brand activation manager, added: "Each UEFA Champions League
season, Heineken strives to ignite fans' conversations. This year's UEFA
Champions League Trophy Tour launch brings fans around the world closer
to the action, enabling them to interact with Heineken and the
tournament. As we get closer to the final, we will continue to engage
with fans by offering legendary experiences."
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